Salwati Samzaman

“Creativity is a wild mind and a disciplined eye.” 

“By viewing the old, we learn the new.” 

I’m not changing, just learning. I am a work in progress. Hence, I am forever a student.

My not-so-interesting beginning:

How it all started – Back in 2007, I worked as a part-timer at 7-Eleven. At the same time, I was working as a freelance make-up artist with Carrie Models. I aspired to be a make-up artist back then because I was passionate about it. To see my work creation, like pieces of art hand-crafted by me at every event, gave me a great sense of satisfaction. It makes me strive to be even better at what I do. Fast forward a couple of years later, while seeking the right opportunity within the beauty industry, I was offered a full-time management opportunity at 7-Eleven. After careful consideration, I’ve decided to pursue the offer at 7-Eleven and grow my career within the retail industry. I see great opportunities within the retail sector and have worked with multiple well-known brands since then.

Why the shift? – In 2015/2016, due to the shift within the retail industry towards an online shopping experience, I decided to study more on online business and take up a couple of courses at Ngee Ann Polytechnic (Specialist Diploma and Advanced Diploma in Business Analytics). At the same time, I have shifted my career toward digital business and have yet to realize it. I was lucky to work on my first project to assist a beauty and wellness company in digitizing its business with a modern POS system that supports its business needs. Apart from that, I also improve their business’s branding and marketing aspects (both online and offline) and work with external vendors/partners to ensure the project runs smoothly. This is how my career progressed as a digital consultant/strategist, and I’ve been working on digital transformation projects ever since.

An unexpected twist to my story:

And during this time, I’ve felt the same spark I had years before when doing make-up artist, while working and collaborating on branding and marketing projects. I mean the sense of great satisfaction and purpose. Something about the creative components drives my passion and sparks my interest to do more. The blend of business, creativity, and marketing, I feel I’m in my zone! Nothing satisfies me more than learning new and better ways of doing things, establishing new relationships, solving problems, ideation and conceptualization, crafting and developing communication and digital strategies, and contributing to the overall growth of a business.

Currently, I’m working on a project to help the cat community in Singapore. Over the last couple of years, I have been an advocate for cat/pet adoption and a volunteer for Project LUNI to help produce educational content towards responsible ownership and management. Since then, I have developed a sense of connection and passion for cat welfare, and I want to do something to give back and help the cats and the wonderful people who have been supporting the cats relentlessly hence Cat Home was born. 

Hey you, I appreciate you finished my entire story and let’s connect with me via LinkedIn.

If you need help with your social media and digital marketing efforts, please get in touch with me and let me know how I can help you.

Just know that I don’t bite (or scratch!), so come and say hi!