ARTICLES
A Beginner’s Guide to Digital Marketing Analytics
This guide for beginners will teach you how digital marketing analytics can help your small business make decisions based on data, improve campaigns and improve ROI.
5 Digital Marketing Strategies for Singapore SMEs
Discover 5 effective digital marketing strategies for small businesses in Singapore. Learn how to boost your SME’s online presence and maximise ROI with these practical tips.
AI for Digital Marketing: A Beginner’s Guide
Read out how AI can change your digital marketing strategy. This overview will help you improve your marketing efforts and achieve better outcomes by outlining the benefits, tools, and real-world applications of artificial intelligence.
Essential User Research Methods
Discover the essential user research methods that UX/UI designers and SMEs in Singapore need to know. Learn how these methods enhance user experience, drive business success, and create effective digital products.
Why Information Architecture Matters
Discover the importance of information architecture in UX design. Learn how optimising content for search engines can improve user experience overall, increase user satisfaction, and improve search engine optimisation results.
Discussing Core Usability Fundamentals
Explore the core usability principles that make websites easy, efficient, and enjoyable to use. Learn how to enhance learnability, efficiency, memorability, and error prevention for a user-centric design.
How Google Reimagined Search, One Pixel at a Time
Discover how Google reimagined search, one pixel at a time, with innovations in design, AI, and user feedback, transforming the way we access information.
The UX Design Process: Charting the Course to User Delight
Unlock the secrets of user delight with the UX Design Process. From empathising with users’ needs, launching refined designs, and explore the various stages that shape engaging digital experiences.
UX vs. UI: Unveiling the Dynamic Duo Behind Great Design
Discover the dynamic duo shaping our digital experiences – UX and UI. Uncover how UX architects seamless journeys, while UI crafts visually inviting stories.
ISaDT Blog: Self-Reflection with a Software Application
Blog #3: This blog article highlights the key benefits of Microsoft 365, which provide a range of tools for organisations to boost team productivity and data security.
ISaDT Blog: "What the Paper Says"
Blog #2: This blog article is based on an interesting article I stumbled upon and gained insights on optimising pet adoption using technology.
ISaDT Blog: Information Systems Usage in Business
Blog #1: This blog article highlights how businesses, despite their size, can start with Business Intelligence to support their big data analytics goal.
Digital Solution for Cats in Singapore
This is a blog article on a potential digital marketing solution for cats in Singapore and some statistics on the cats' population in Singapore
Business Analysis Tools
This article is based on the video tutorial published in our YouTube channel Business Analytics Tools. The objective is to understand how we can implement and simplify process using these tools.
Digital Marketing Strategy
This article is based on the video tutorial published in our YouTube channel Digital Marketing Strategy.
E-Commerce Site for Business
This article is based on the video tutorial published in our YouTube channel E-Commerce Site for Business. The objective is to understand the features and functionalities of an e-commerce site and how this will benefit the business.
Fundamentals of Digital Marketing
This article is based on the short video published in our YouTube channel Fundamental of Digital Marketing. The objective is to understand the concept of digital marketing and how businesses can leverage it to their advantage.
Social Media for Business
This article is based on the video tutorial published in our YouTube channel Social Media for Business. The objective is to understand the purpose of having a social media presence for business and how businesses can leverage it to their advantage.
Social Media Analytics
This article is based on the video tutorial published in our YouTube channel Social Media Analytics. The objective is to understand Social Media Analytics and how to apply it to the business.
Connecting to Google Analytics Account in Power BI
This article is based on the video tutorial published in our YouTube channel – Connecting to Google Analytics Account in Power BI. The objective is to be able to connect and transform your data. Start exploring and visualizing Google Analytics data in Power BI with these easy steps.
Connecting to Google Analytics Account in Tableau
This article is based on the short video published in our YouTube channel Connecting to Google Analytics Account in Tableau. The objective is to able to transform your Google Analytics data in Tableau. Start exploring and visualizing Google Analytics data in Tableau with these easy steps.
Different types of Dashboards
This article is based on the short video published in our YouTube channel Different Types of Dashboards. The objective is to understand the different types of dashboards, its the functionalities and how it will impact the business.
Transforming Data into Actionable Insights
This article is based on the video published in our YouTube channel on Sales Analysis using Business Intelligence tools – Power Bi
Dashboard Options
A short video on understanding the different types of dashboards, its the functionalities and how it will impact the business.
Content Management
A short video on Content marketing & management and what is the benefits to the business including SEO and SEM.
Data Visualization
Data visualization using Business Intelligence Tools
Sales Analysis
Sales Analysis using Business Intelligence tools – Power Bi
Live Dashboard in PowerPoint
Tutorial on how to create a “live” dashboard with Power BI in PowerPoint
Connecting Google Analytics in Power BI
Tutorial on how to connect Google Analytics in Power BI
Connecting to Facebook in Power BI
Tutorial on how to connect with Facebook in Power BI.
Fundamental of Digital Marketing
Short video in understanding the fundamental of digital marketing and how this data-driven approach support strategic planning.
Connecting Google Analytics in Tableau
The objective is to able to transform your Google Analytics data in Tableau. Start exploring and visualizing Google Analytics data in Tableau with these easy step by step video.
Social Media for Business
A short presentation on Social Media for Business – understanding the social communication, social media marketing and social media presence for the business.
E-Commerce Site for Business
Short Presentation video in understanding the E-commerce Site features and understanding the different attributes and aspects of an E-commerce Site.
Social Media Analytics
A short video presentation in understanding Social Media Analytics for Business.
Digital Marketing Strategy
A step-by-step tutorial of Digital Marketing Strategies using SOSTAC framework as a model guide for marketing planning.
Data Modelling in QlikView
A short video on demonstrating data modelling in QlikView, the different types of Data Warehouse Architecture and how to add in additional measures to your existing tables in QlikView.
Predictive Analytics
A short video of predictive analytics based on case study for retail stores and stores sales.
Dashboard Design with Qlikview
A short video on how to design multiple dashboards for a company/organization. The task include meeting with their requirements and incorporation of the company’s color scheme of their brand / identity.
Predictive Analytics II in R
This video is the continuation of Predictive Analytics video. A quantitative analysis done in R – on how to visualize and analyse data, build a predictive model, analysis, observations and interpretation on the findings.