This article is based on the short video published in our YouTube channel Fundamental of Digital Marketing. The objective is to understand the concept of digital marketing and how businesses can leverage it to their advantage.
In this short video, it briefly explains the fundamental of Digital Marketing which includes the following:
- Why Digital Marketing?
- What types of Digital Marketing?
- Which customer segmentation?
- Why the need of Integration?
- What’s the benefits for the business?
Digital marketing is commonly used by e-commerce/online shopping sites these days. The objective is to capture the attention of the online audiences which will convert to leads. Through broadcasting your digital marketing efforts online via websites, social media channel, affiliate marketing etc. the business can control and monitor the result to suit their preferences and depending on the performance of the campaigns. The desired results are conversion rates from the masses and retention of the current customers.
Digital marketing consists of several components that will determine the success rate of the campaigns which include branding – the voice of your brand, be it in social media channels or the website. Content marketing is also equally important as that will be the key factor that will potentially convert this segments to purchase which are commonly delivered via email marketing to target specific groups.
Content management will include the postings, blogs, video production etc. that will deliver the message over to your potential customers and served to boost your ranking in the search engine for SEO and SEM. Another aspect also consists of web design and app development which aimed to enhance user experience and satisfaction by improving usability and accessibility provided in the interaction between the user and the product.
Digital marketing through social media channels e.g. Facebook, Instagram, YouTube, Twitter etc. will support in promoting your product and service. But how can businesses know if their marketing efforts are successful? That’s when the gathered data and facts about your campaign come in with insights that will support the decision-making process. The insights which include actions on page, page views, page likes, reach and post engagement that will be supervised closely to understand the rate of engagement with audiences.
Social media platforms are not only for marketing purpose, they also provide interaction between business and customers via two-way communication or dialogues. This will act as a platform to gather customers feedback and queries and identify room for improvements. Businesses are also able to strengthen their relationship with customers now through dialogues and postings of relevant contents that sparks their interest.
Businesses can also influence through personalization and individualization marketing that focuses on the targeted segments of the customers. This decent technique focuses to deliver the right content to the right person who are likely interested in the product or promotions which will convert to sale. Businesses can also target the different segments with different promotions to entice the audiences to patronize over to the physical shop or online site.
With various source of data to track on, businesses should integrate their system to simplify the process for the business users. Proper integration of the CRM, database and e-commerce/website, the business users can at ease utilized email marketing to customers. This will help to boost the result as the customers are informed promptly with the latest promotions.
To assist the business to eliminate silos, it is best to integrate all the business information. It is recommended for businesses to analyse insights on their campaigns from social media platform to website to CRM. Integration simplify the process and make it easier to manage. It also streamlined operations which improve response time and performance. The focus is to meet with the business expectations with easy accessibility that will provide insights to improved decision making.
The objective of all these mechanisms is to unlock digital potential of the brand. It is about bridging the gap between the business and the customers with purpose. By understanding what the consumers want, businesses can leverage with delivering the right statement. Businesses will also gain from driven strategy backed by deep insights which practise strategy developments ultimately.